ELF HYDRATING FACE PRIMER

Same formula, new look!

What it is: A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application.

Why you'll love it:

• Silky cream formula moisturizes, soothes, and brightens skin
• Delivers sheer coverage with a natural finish
• Smoothes and preps skin for a prolonged makeup wear
• New look features packaging reduction of over 35%!

Key Ingredients: 

• Grapeseed Oil - Calms and evens out skin tone
• Vitamin A - Hydrates and promotes skin’s natural moisture
• Vitamin C - Brightens skin
• Vitamin E - Nourishes and softens skin

Refresh your complexion pre-makeup with a powerful boost of hydration and essential vitamins. This hydrating face primer goes on silky smooth for skin that looks and feels well-moisturized (but definitely not oily). The brightening formula delivers sheer, seamless coverage and a natural finish so skin feels soft, nourished, and smooth to extend the wear of your makeup.

Great for: Normal, combination, and dry skin

Reduced Packaging: our new, lighter packaging uses less materials and energy, reducing greenhouse gas emissions.  The jar is now made of recyclable plastic resin